Three types of technologies to improve interaction on the exhibition stand
Technology becomes one of the most important pillars to captivate visitors to your exhibition stand. With a host of innovative technologies such as augmented reality (AR) and virtual reality (VR) making their way into the trade show industry, it can be difficult to find Seven types of technologies to improve interaction on the exhibition the right technology that is relevant to your audience. Fortunately, we have researched each of these technologies. We've taken a look at each of the latest innovations that are starting to find their way into the hands of brands and marketers and selected seven technologies that are flexible enough to be used in most exhibition stand designs. 1. projection mapping. Projection mapping is already used by several brands and advertisers. It is a form of augmented spatial reality, which produces a visual 3D projection on a 3D surface. This projection can be practically anything the brand desires, from simple everyday objects to entire landscapes. Wha...